Rescue Training Corporate Identity Design

Rescue Training International specializes in professional first aid and lifeguard training.  The company provides first aid training to the general public, further extensive training to first aid and lifeguard professionals and life-long learning for first-aid/lifeguard instructors.

We were approached by Rescue Training International for a corporate identity design. Their major requirements were visibility and brand recognition. The field of first aid training has some very strong brands at an international level, and Rescue Training International wished to stand out of its own right beside them.

During the design process we placed great importance on the use of colours and typography. It was essential to represent the company’s dynamic character and approach with appropriate imagery.

At a glance, our work involved the design of:

• Logo
• Business Cards
• Correspondence stationery