SEO & Internet Marketing

With dedicated Search Engine Optimization (SEO) & Internet Marketing services, your website will be discovered easily and your targeted visitors will become customers. We have some impressive results here, to share with you.

“Successful website” - What does it mean?

A solid, good design approach to creating a website is just the beginning.  Let us suppose that a website already has all those qualities that make up for a good and functional design. From that point, until the real success of your website, there are three factors to be met:

• Your website must receive a large number of visitors
• Your visitors must be interested in your website, in other words, you have to invite targeted traffic, the people you really want to discover your site.
• A large portion of those visitors must complete the website’s goal. The goal of a website maybe the successful sale of an online product, a new user registration, a completion of a contact form, the submission of a booking form, a visit to the retail store, and more.

The above might sound difficult to accomplish. What is needed, is the advice and support of people with expertise, who have achieved those factors in the past, with proven success. People like us.

Search Engine Optimization (SEO)

From the moment your website goes ‘live’ on the Web, your goal is to attract as many targeted visitors as possible.

If you are, for example, a company specializing in bed mattresses, visitors who search for inflatable floating water mattresses are useless to you.  Your company is useless to them, too, since they will immediately abandon your site because they did not find what they were looking for.

So, what is the exact goal of your website? It should rank at the top of the results for the keywords which truly matter to you.  Then, your visitors will also be truly interested to your products or services you are offering.  This is the essence of Search Engine Optimization (SEO).

At Zefxis we have achieved some impressive results for our clients in the SEO area, and we are extremely proud of our work. The secret behind those results? We have years of experience in the area, an accumulation of technical expertise, and we keep ourselves updated with the latest innovations in the Search Engine field. Optimizing for Search Engines is one of the most complex tasks, because it involves a lot of parameters and tasks. Some of these are:

• Conduct market research and study of the keywords to be targeted
• Conduct competitor analysis and study
• Select the most important keywords to use as targets for the marketing strategy.
• (Re-)design a website according to the Web Standards.
• Carefully edit the titles and descriptions of the site’s pages individually.
• Perform edits to webpage content and integrate the selected keywords.
• Create and/or edit any inbound links inside the webpages.
• Create and/or edit a variety of other website technical characteristics.  

These are but a few of the techniques we follow when we apply a Search Engine Optimization  strategy for a website.  Even if it sounds (and is) complex, the results speak for themselves.

Opinions SEO results

Link building &Web Directories listing

One of the most important factors that contribute towards a good Search Engine ranking of a website is the number and quality of links that exist on other websites towards the site in question. 

Listing a website in important Web Directories has two major advantages:

• Your website is linked with trustworthy World Wide Web sources. As a result, Search Engines treat your website favourably, and rank it higher than others.
• Your website can be discovered without deviations, from Web Directory visitors. A successful and targeted, listing gives a high chance that a large proportion of your website’s visitors will come directly from Web Directories.

The accumulation and building of incoming links in general has to do with the dissemination of your site’s electronic address to other websites. Extreme caution is needed when you add links to your website on other pages. While your website may be of the highest quality, the referring websites may not be. As a result, your ranking might be influenced negatively or positively, depending on the referrer. Lastly, the way you provide links to your website is also important and might influence your ranks.

Paid Search Marketing

This is an alternative and highly efficient promotional approach which is closely related to advertising.

The company interested in such advertising options, directly pays the Search Engines who display short ads.  A search engine user clicks on the ads and visits the company’s page.  Charge for such advertisement occurs only if the link is actually clicked, not whenever the advertisement is displayed.

Developing a paid search marketing campaign also has a number of parameters and requires some serious expertise.  Companies commit money to the Search Engines for this advertising and the money must be invested correctly.  In short, the procedure involves some of the following, and more:

• Extensive keywords analysis.
• Competitor study.
• Optimization  of advertisement text.
• Submission of ads in appropriate groups.
• Edit of the webpages to which the ads refer.

An increase in visitor traffic is not going to sufficient unless they can be transformed to actual customers. Great importance is placed to having a tight relationship between the Search Engine advertisement and the webpage to which the visitor is landed if he clicks the ad (Landing pge).

The Zefxis team has a long experience with Paid Search Marketing. We can design and manage your campaigns with optimal results.

Find out more about Google Adwords Advertising.