Search Engine Optimization for Lithos
Lithos is a property construction company located in Chalkidiki, Greece, specializing in the development and sales of traditional holiday properties. They build and sell houses, bungalows and villas with a variety of sizes and pricing. All of the buildings are made by using traditional Greek stone craftsmanship, and great care is placed in the construction quality, something which is apparent throughout all of the properties.
We quickly noticed that the new website significantly strengthened our corporate identity. As a result, we decided to enhance our Internet presence by beginning an advertising campaign through search engines. Naturally, we assigned this difficult task to Zefxis, and the results were more than impressive. Our website was ranked at the first positions of search engine results and our customers sharply increased.
PANOS TSAPANIDIS TECHNICAL DIRECTOR, LITHOS CONSTRUCTION
For Lithos, we designed the website, and also performed Search Engine Optimisation. The strategy applied is another very good example how SEO can offer numerous benefits to a company and contribute towards its success.
The cost incurred to Lithos from the website development, was immediately offset from the first property sale that occurred through the site, just a few of months after it went online.
The website was optimised for highly relevant Greek keyword searches such as “Chalkidiki holiday homes”, “Chalkidiki apartments”, “Chalkidiki property sales” which target head-on the business area the company is active in. As a result, the ranking of Lithos in Google is very high – achieving between 2nd and 6th place.
Two-thirds (75%) of the website’s overall visitors find it through search engines. This greatly lowers the costs for extra marketing and advertising and proves that correct Search Engine Optimisation is a tool that delivers through time.
Some further interesting facts:
- Average number of pages a visitor reads is 6
- Average time spent on the site is 3 minutes
The Bounce rate (visitors who visit the site and immediately leave) is just 36%.
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