Results of SEO for a website not developed by you: What do they depend on?

The results of a SEO campaign depend on many parameters: the previous SEO work conducted on your website, possible penalties you might have incurred from search engines for trying to deceive them in the past, the domain name of your website, the server where your website is hosted, the kind of access you will give us to the content of your website, the actual HTML code, the current competition for the keywords that interest you and several mode parameters.

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